Advertise with ACSA

ACSA’s publications offer opportunities to advertise your business, programs, services and products.

More than 18,000 school leaders across California receive EdCal and Leadership magazine. In addition, surveys have reported a pass-along readership of more than 55,000 educators, including district, county office and school site staff. The administrators who rely on information in our publications to serve students are the same people making purchasing decisions required for the operation of school systems, and they want the most current, effective solutions for K-12 education.

We offer print and digital advertising opportunities for your company, product, program or service, helping to promote degree programs, events, and special offers.

Learn how ACSA can help you reach an audience of school administrators throughout California.

EdCal Coffee Desk
edcal

EdCal is the state’s only weekly education-oriented newspaper.

Focusing on education news, EdCal’s format is full color tabloid periodical, folded and mailed to ACSA members. It’s published weekly with exceptions, 30 issues annually. The print newsletter is complemented by a responsive and interactive digital edition.

Print ad sizes range from 1/16-page to full page, with rates based on size and color options.* All print ads include a clickable digital version in the online edition. Print rates are $48 per column inch net for B&W, $60 per column inch net for color. Agency and frequency discounts may apply. View a catalog of ad sizes.

Digital banner ads are also available in either three- or 10-issue insertions, with placement on front page or article pages, based on availability.

See the rate card for complete details, and contact Emily Agpoon with questions or to place an ad.

*Rates, sizes and specs do not apply to job listings in EdCal. Learn more about placing job ads.

Leadership Coffee Cover
leadership magazine

Leadership magazine provides in-depth information about the most critical issues facing education leaders today.

Published five times a year, each issue focuses on a theme relevant to educational leadership. Leadership is a full color standard magazine mailed to ACSA members and subscribers. The print edition is complemented by a responsive and interactive digital edition.

Ads are available in B&W or color, ranging in size from 1/3-page to full page. Pricing is based on ad size, color and frequency. All print ads include a clickable digital version, and digital banner ad upgrades are also available.

See the rate card for complete details, and contact Diana Granger with questions or to place an ad.

Circulation & Readership

Who Our Readers Are

  • Principals
  • Co-administrators (vice/assistant principals)
  • Superintendents of districts and county offices
  • Assistant/deputy superintendents
  • Business Services and Human Resources professionals
  • Curriculum and Instruction, Special Education and Pupil Services administrators
  • Student and retired administrators
  • Associate members, including businesses and educational groups
  • Professors of education
  • Confidential and classified staff
  • Teachers, educational consultants
  • University libraries

What They Care About

  • Student success and wellbeing
  • Solutions for schools
  • Professional learning for themselves and their staff
  • Career development and advancement
  • Higher education and degree programs
  • Publications and products that will help districts, schools and students thrive
  • Products and services that directly support what they do
  • Lifelong learning
Position Pie Chart 2021
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